Pursuing a Dream Against All Odds

Jonnita Deveroux
Jul 28
2 min read

Pursue the Dream—Even When It Hurts

Ummm… just in case you're wondering — no, the lady in the photo isn’t me, lol! But I’ve got to hand it to AI — it did a beautiful job selecting a beautiful sista with a fro, even though that wasn’t exactly what I asked for. Pursuing a dream is a lot like waiting for a AI picture to load. You can’t always see the outcome, and the process can feel uncertain. But if you keep the faith and keep pressing forward — the beauty of the journey will always be worth it. 💛

Building Kulturez wasn’t just about launching a beauty supply store—it was about creating a space rooted in culture, love, and purpose. But the journey wasn’t easy. There were long nights, unexpected delays, financial pressures, moments of doubt, and days when giving up felt easier than pressing on.

And yet… here we are.

Because dreams don’t just survive off of excitement. They grow through resilience, faith, and unwavering commitment—even when it hurts, even when you're tired, and even when the outcome isn’t clear.

If you’re in the thick of it right now—if you’re chasing a dream that’s stretching you to your limits—don’t stop. Your breakthrough may be closer than you think.

Here Are 3 Things That Helped Me Stay Motivated:

1. Trust God—Even When You Can’t See the Outcome

There were moments I didn’t know how things would come together—but I believed that God did.I learned that faith isn’t just believing when things are good; it’s holding on when you can’t see the end, but you know who holds the future. Keep walking. God is working.

2. Surround Yourself with a Strong Support System

The people around you matter. From words of encouragement to showing up when things get tough, my family, friends, and inner circle reminded me I wasn’t in this alone. Find your tribe—those who remind you of your “why” when you’ve forgotten.

3. Revisit Your “Why” Often

When exhaustion creeps in or setbacks hit, go back to the reason you started. Write it down. Speak it aloud. Put it on your mirror. Whether it’s for your family, your community, or the little girl who looks like you—remind yourself daily why you’re building what you’re building. That purpose will reignite your passion.